Our Story

Once upon a time, in the midst of a pandemic-induced landscaping frenzy, two green-thumbed friends, Alex and Jeff, found themselves knee-deep in soil and inspiration. As they meticulously tended to gardens and trimmed hedges, their conversations bloomed with creativity.

One sunny afternoon, amidst a forest of ferns and a symphony of chirping birds, an idea sprouted like a daisy in their minds – a brand that would marry their love for plants with their passion for fashion. And thus, Must Muse was born, a whimsical venture where botanical beauty meets trendy threads.

As they dug deeper into their brainstorming soil, Alex and Jeff unearthed the essence of their brand – to cultivate a community of nature lovers and fashion enthusiasts alike. With shirts adorned with delicate leaves, hoodies boasting vibrant flowers, and hats embroidered with succulent succulents, Must Muse aimed to make every wearer feel as fresh as a newly blossomed bloom.

But Must Muse was more than just a brand; it was a reflection of their friendship – rooted in laughter, nourished by shared dreams, and sprinkled with a healthy dose of puns. Together, Alex and Jeff tended to their dual businesses – landscaping by day, and curating botanical couture by night, their bond growing stronger with each passing season.

And as they watched their tiny seedling of an idea flourish into a thriving business, Alex and Jeff knew that their friendship, much like the resilient plants they cherished, would continue to bloom and blossom for years to come. After all, with a little love, laughter, and a whole lot of greenery, anything was possible in the garden of friendship.

- ChatGPT

But forreal, we love working together. We always strive to find the best quality materials and come up with the coolest designs for our apparel!

We aim to be as transparent as possible when it comes to our operation and the products you're receiving, and always aim to put our customers first.

- Alex & Jeff

We plant one tree for every order placed. Your purchase will lead to the planting of mangrove trees in Madagascar! 

We believe in the importance of reforestation because the efforts revive natural habitats, improve coral reef health, support local livelihoods and aid in the fight against climate change by extracting CO2 from the air.

Trees are planted by Eden Reforestation Projects in partnership with mustmuse &  thegoodapi.com

Eden Reforestation Projects